Facebook and Instagram ads for auto detailers. We write them, edit them, run them and teach you to close the leads. You just film on your phone.
156 leads at $6.38 each, 65% booked. From one Labor Day promo. See the ad
What this one ad did
$994.51 total ad spend. Lead numbers straight from Meta Ads Manager. See the screenshot
Every detailing ad we make is scripted, filmed and edited to stop the scroll, then tweaked every week until it books.
That's the Labor Day promo from the top of this page. Here's the screenshot straight out of Meta Ads Manager. No mockups, no made up case studies.
The 65% booking rate comes from the detailer's own bookings. The $200 average job is an example, so run your own numbers further down.
Every client gets our sales training: scripts for calling and texting leads, plus answers to the objections you hear every week. Here are three of them.
Customer
That's more than I wanted to spend.
You
Totally fair. Most people are comparing a full detail to a $15 car wash, and those aren't the same thing. We deep clean every surface and protect the paint so it stays clean longer. Want to start with the interior this week and do the outside next time?
Customer
Let me think about it.
You
For sure. Is it the price or the timing you want to think over? If it's timing, I can hold Thursday or Saturday for you so you don't lose the spot. The promo price is only good through Sunday.
Customer
I'll just wash it myself.
You
Washing it yourself is great for upkeep. A detail is the stuff a driveway wash can't do: pulling stains out of the seats, getting the grime out of the paint and sealing it so your washes actually last. Want me to send a couple before and afters from this week?
We learn your prices, your area and which jobs you want more of. Then we map out your first campaign.
We send you a script and a shot list. You film on your phone during jobs you're already doing.
We edit and launch the ads, make changes every week based on what's booking, and train you to close the leads.
| Compared on | Leiter Media | Typical agency | Doing it yourself |
|---|---|---|---|
| Monthly cost | $850 a month | Often $1,500 to $3,000+ | Free, but costs you hours every week |
| Contract | Month to month | Often locked in for 3 to 12 months | None |
| Who you talk to | The owner, directly | An account manager | Yourself |
| Scripts and editing | Included | Often extra | Late nights in CapCut |
| Help closing leads | Sales scripts and objection answers | Usually not included | You wing it |
| Ad spend markup | Never. You pay Meta directly | Some take a cut of your spend | None |
| Reporting | Weekly check-in in plain English | A monthly PDF full of jargon | Guessing |
It starts with the real numbers from the Labor Day promo: $6.38 per lead and 65% of leads booked. Change anything to match your shop.
Total cost (ads plus us): $1,850. Left over after that: $18,350. ROI: 992%
This is an estimate to help you think it through, not a promise. Cost per lead changes with your area, the season and your offer. ROI here counts ad spend and our fee, not your supplies or labor.
$850per month
$1,100per month
Ad spend is separate and goes from your card straight to Meta. We never touch it or mark it up.
Get my free ad plan
I'm Ethan Leiter. I ran my own mobile detailing business before I started Leiter Media, so I know what a slow week costs and what a full calendar is worth.
When you work with Leiter Media, you work with me. I write your scripts, edit your ads, run your campaigns and help you close the leads.
Meet EthanYes, when the ads are built to get leads and you follow up fast. Our Labor Day promo for a detailer brought in 156 leads at $6.38 each, and 65% of them booked a job. Ads that work show real before and afters, make one clear offer and make it easy to send a name and number.
Start with a budget you can keep running for at least a month, then put more behind the ads that book. For reference, the Labor Day promo spent $994.51 and brought in 156 leads. We recommend a budget for your area on your free ad plan call. Your ad money goes straight to Meta, not to us.
It depends on your area and your offer, but what matters most is what each booked job costs you. Our Labor Day promo came in at $6.38 per lead, and with 65% of leads booking, each booked job cost about $9.85 in ads.
Show your best work where people already scroll, make one clear offer and answer leads fast. For most detailers that means Facebook and Instagram ads with real before and after videos, a simple lead form and a text back within minutes. Good reviews and a strong Google Business Profile help too.
Sell protection before the cold hits and interior cleanups during it. Our Green Bay ad offered ceramic coating to book customers before the first snow.
Yes, but it's easy. We send you a script and a shot list, and you film on your phone during normal jobs. We handle all the editing.
No. It's month to month. Stay because it's working, not because you signed something.
Yes. Your ads run in your own Meta ad account and you add us as a partner. If you ever leave, the account and everything in it stays with you.
We change them. Every week we look at what's booking and cut what isn't. And since it's month to month, you're never stuck paying for something that isn't working.
Get a free ad plan for your detailing business. It takes 20 seconds and there's no contract.